The efficacy of the guerrilla marketing methods in the business activities
Автор: Khasbulatova Bariyat Medzhidovna
Журнал: Теория и практика общественного развития @teoria-practica
Рубрика: Экономические науки
Статья в выпуске: 5, 2015 года.
Бесплатный доступ
The article deals with the guerrilla marketing as a new type of communication between the company and customers. The main features of the guerrilla marketing are creative approach, low budget, and quick result. The paper identifies the most popular tools and techniques of the guerrilla marketing, but with a proviso that marketing experts need to go beyond the usual techniques and use unconventional and original solutions.
Guerrilla marketing, creative approach, creative thinking, low budget, target audience
Короткий адрес: https://sciup.org/14938187
IDR: 14938187
