Effective methods of promoting bank products

The Functional role of banks in the spheres of production and circulation is manifested in the complex of various services they provide. Being under the constant regulatory influence of banking supervisors and at the same time experiencing pressure from numerous market competitors, each Bank is forced to search for and master new types of services that would be in demand by its customers and at the same time would not contradict the interests of society. In the modern social state, banking services are increasingly becoming socially oriented. The market of banking products and services in the Russian Federation is a complex system of formation of demand and supply for derivatives of banking activities, which belong to the commodity type of monetary and financial relations.