Ecology and a consumer: marketing approach to resolution of environmental problems
Автор: Chekashkina Natalya Robertovna
Журнал: Теория и практика общественного развития @teoria-practica
Рубрика: Экономические науки
Статья в выпуске: 6, 2014 года.
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The article is concerned with some active participants of preservation and restoration of the environmental security. The author suggests a new insight into the application of marketing strategies in resolution of the ecological problems.
Consumer, ecology, economy, state, fundamental needs, life quality, marketing channel, consumer's be-havior, push-strategy, pull-strategy
Короткий адрес: https://sciup.org/14936815
IDR: 14936815
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