Economic characteristics of internet platforms

Business platforms have begun to play a leading role in creating value for all actors involved in them and to reform approaches to entrepreneurship, as well as contribute to the creation of new products. They have accumulated significant market power, and the imbalance between platforms and other participants is causing concern in a society interested in privacy, personal data protection, and cybersecurity. Today, Internet platforms are the epicenter of everyday life, both for individuals and companies, which creates risks of manipulation, dependence, abuse and concentration of power due to the centralization of data and information. The article examines the reasons for the emergence and development of strong market positions of Internet platforms, as well as discusses the dynamics of technology- and innovation-oriented markets. Taking into account the economic features of Internet platforms, the article also provides recommendations on how to solve problems caused by rapid technological development with the help of the state. The emphasis is placed on the fact that the state has the potential to develop the national economy based on domestic digital platforms through the implementation of an adequate regulatory policy that strengthens digital institutions and encourages cooperation between players operating the system and players dependent on the platform.