The economic potential of amateur tourism in Russia

The article considers trends, opportunities and problems of amateur tourism in Russia. Self-organized tourism has substantial economic potential, which is confirmed by the results of sociological research. The existing potential of amateurtourism canand must serve to accelerate the development of domestic and inbound tourism in the country, but the domestic tourism industry not always sees these opportunities and often cannot use it.There are suggested measures implementation of which will contribute to raising the efficiency of interaction between business, state and society in order to use the positive potential of amateurtourism.