Export Potential through Brand: Forming a Regional Brand for Foreign Markets

The article "Export Potential through Brand: Formation of a Regional Brand for Foreign Markets" is devoted to the current topic of introducing marketing tools for the effective promotion of territorial entities in international markets. In the context of modern economic development, there is a need to develop strategies that facilitate the successful entry of business entities, trademarks and ideas into foreign markets. The author analyzes the essence and significance of regional brands, identifies the reasons for their emergence and considers the process of forming a market for such brands, which is becoming increasingly important for enterprises in the region. Despite the significant potential of the territories, insufficient attention is paid to the promotion of regional brands to improve competitiveness. The article presents a model for forming a regional brand, which helps to identify the key competitive advantages of products and develop directions for maximizing the positive effects of selling goods under a regional brand. Promotion of products under a regional brand within the framework of export policy not only contributes to the realization of export potential, but also forms a favorable image, increasing demand for products in foreign countries. Thus, the article emphasizes the importance of a strategic approach to the creation and promotion of regional brands as a tool for improving competitive positions in the international arena.