Equivalency of concept names "medicine" and "additives" as cognitive and pragmatical means of appeal realization in advertisements
Автор: Samardakova Tatyana Nikolaevna
Журнал: Вестник Волгоградского государственного университета. Серия 2: Языкознание @jvolsu-linguistics
Рубрика: Развитие и функционирование русского языка
Статья в выпуске: 2 (10), 2009 года.
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Contextual equivalents of concept names are analyzed as important discourse elements in advertisements. Different functions of tactics and strategies are revealed in the text of advertisement
Advertisement discourse, concept name, contextual equivalent, types of equivalents, tactics and strategies in a text of advertisement
Короткий адрес: https://sciup.org/14969431
IDR: 14969431
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