Emotionally dispositive tactics of the influence on the recipient (based on English project proposals)

The author of the article makes an attempt to study a persuasive impact on a recipient, provided by the inductor, who is the writer of the Project proposal. The inductor, aimed at motivating the recipient to perform an action desired, uses emotionally dispositive tactics that affect the recipient's consciousness through subconsciousness to prepare the ground for his language behavior. The article presents the linguistic markers, which are the ways of the linguistic realization of the tactics of an appeal to the feelings of the recipient and the tactics of praise that are typical of this genre of business discourse.