“Saint Petersburg in the works of world famous people”: an encyclopedic multimedia associative dictionary

The article focuses on the problem of encyclopedic discourse and different factors that affect creativity. The notions of encyclopedic discourse, its structure, principal constituents and typology are investigated. Different approaches to the analysis of discourse are described with a special emphasis on the integral approach. An integral model of encyclopedic discourse with respect to its cognitive, social, cultural and language aspects is presented. The influence of Saint Petersburg on the creative work of world famous people is revealed. Perspectives of further research are outlined.