Aesthetic ideal of western journalists in the light of postmodern theories

The article deals with the influence of postmodern sensibility upon philosophy and styles of contemporary media. The role of language games and total irony in journalism is stressed. The conclusions are drawn about ambivalence of aesthetic ideals in writings oriented on postmodern game style. The article underscores the connections between game ideals of J. Barnes, D. Rayfield, etc. and postmodern relativism and existentialist philosophy.