Stages of the process of launching a new product to the market

The article reveals the main stages of the process of launching a new product to the market. Launching a new product to the market is a multifaceted process that requires a thorough and consistent approach at all stages. In order for the product to become successful and in demand, the company must take into account many factors. The consumer market today is becoming increasingly competitive, and in order to achieve significant results, it is necessary to provide a whole range of conditions that contribute to a positive perception of the product by consumers.