Stages of branding effectiveness examination
Автор: Kashapova Albina Railevna
Журнал: Теория и практика общественного развития @teoria-practica
Рубрика: Экономические науки
Статья в выпуске: 10, 2012 года.
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The article considers stages of branding effectiveness examination and elaborates on the first one, which determines the examination’s objectives and prospects of its results application. Proper implementation of the first stage determines success of the further examination activities; therefore, the author believes it should be thoroughly researched.
Brand, branding, brand management, branding effectiveness, branding effectiveness indicators
Короткий адрес: https://sciup.org/14933826
IDR: 14933826
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