Ethical aspects of euphemisms’ usage in advertising
Автор: Sharafutdinova Z.R.
Журнал: Форум молодых ученых @forum-nauka
Статья в выпуске: 12-4 (28), 2018 года.
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The article describes a phenomenon of euphemisation and the usage of euphemisms in advertising of a particular group of goods, and also the ethical issue of such usage. The definition of a word “euphemism” is given, its’ main criteria are identified and spheres of application are pointed out.
Euphemisms, euphemisation, taboo, advertising, advertising text, advertising message
Короткий адрес: https://sciup.org/140281583
IDR: 140281583
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