Etiquette and politeness as elements of business communication

In this paper, the most characteristic communicative parameters of interaction in the business sphere are considered. The principles of establishing, strengthening and maintaining professional relations both within any organization and between representatives of various structures require compliance with the rules of correct verbal and non-verbal behavior, the foundations of which are etiquette and politeness. Using comparative methodology and content analysis, conclusions are drawn about the interdependent functioning of the speech and non-speech levels of polite behavior, as well as examples of the most ambiguous moments of business relationships between representatives of an organization of both the same and different ranks.