Ethnocentrism and racecentrism in American linguistic picture of the world

The article deals with causes of negative ethnonymization, as well as means of expression of ethnoracial bias in the American linguistic picture of the world through derogatory marked ethnonyms on materials of printed and electronic sources; concept of racecentrism is introduced. Ethno- and racecentrism are powerful factors of opposition of ethno-racial communities in competition for superiority within the binary opposition "Friend-or-Foe". The process is verbalized by means of DME - the language means of expressing ethnoracial bias.