Ethno-cultural branding of the territory as a resource of regional cultural policy

Ethnocultural regional branding is one of the resources of regional cultural policy. In modern conditions of intensification of interethnic and intercultural interactions, a regional ethno-cultural brand can be created on the basis of territorial identity expressed in ethnocultural images, values, and events. Studying the ethno-cultural essence of the brand of Russian regions, it is necessary to note the absence of works, which define «ethno-cultural brand, ethno-cultural branding, regional ethno-cultural branding». On the basis of the analysis of the conceptual-categorical apparatus, the article presents the basic definitions of the phenomenon of ethno-cultural regional branding and formulates the author »s approach to the concepts of «ethno-cultural brand, ethno-cultural branding, regional ethno-cultural branding».