The evolution of marketing strategies: from traditional methods to digital transformation
Автор: Zaikovsky B.B.
Журнал: Вестник Алтайской академии экономики и права @vestnik-aael
Рубрика: Экономические науки
Статья в выпуске: 1, 2024 года.
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The article examines the dynamics of changes in the field of marketing, starting with classical approaches and ending with modern digital strategies. The purpose of this article is to study and analyze changes in marketing strategies from classical approaches to new digital technologies.
Marketing, strategy, method, research, technology
Короткий адрес: https://sciup.org/142239380
IDR: 142239380 | DOI: 10.17513/vaael.3212
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