To some aspects of functional and pragmatic consideration of the advertising discourse. Ypological problems
Автор: Smelova M.V.
Журнал: Вестник Тверского государственного университета. Серия: Филология @philology-tversu
Рубрика: Журналистика и реклама
Статья в выпуске: 1, 2012 года.
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The article deals with the determining of the advertising discourse typological problems. It seems reasonable to deal with the definition of the basic elements of a functional-pragmatic level of advertising discourse, to present a complete picture of the basic elements of communication, consider the types of object typologies of advertising.
Advertising discourse, institutional, pragmatics, the object of advertising typology
Короткий адрес: https://sciup.org/146120919
IDR: 146120919
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