On assessing the political potential of new party projects in the context of updating show technologies

The article assesses the political and electoral potential of party projects announced in late 2019 - early 2020. Particular attention is paid to the prospects of the newly created political parties in the context of the trend of showization of elections, which is practically manifested in the integration of media persons in their activities. Although the growing tendency to showization of elections is obvious, the author emphasizes that the political potential of new party projects balances on the level from a relatively low to an extremely low one. In his judgments, the author assumes that new party projects are aimed at segmenting the skeptical electorate.