The problem of cultural migration of the XVIIth century French literature fairy tale: from oral being to salon entertainment

The paper deals with the causes of the fairy tale's transference from oral being to literature sphere. Within the frames of the new textual culture such transference is viewed as cultural migration of the genre, determined by the significant role of the writer in the national language formation. In the focus of the pragmatic approach appears the role of the writer as the central figure of literary communication. Genre of literary fairy tale fulfills the function of verbal influence on society of era.