The role of classification in the study of advertising and advetising discourse: on principles and methods of classification
Автор: Ksenzenko О.А.
Журнал: Вестник Тверского государственного университета. Серия: Филология @philology-tversu
Рубрика: Журналистика и реклама
Статья в выпуске: 3, 2011 года.
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The article highlights the basic principles of classification of advertising, outlines the criteria which form the basis of this classification. Different types of advertising are considered from the point of view of their linguistic and cognitive characteristics.
Classification, advertising communication, advertising discourse, typological characteristics, functional characteristics, successful communication
Короткий адрес: https://sciup.org/146120850
IDR: 146120850
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