Concerning the marketing policy of the enterprise (case study of the Kuzbass food plant, JSC)
Автор: Novikov Nikolay Inokentyevich, Mamedova Roxana Ismail
Журнал: Общество: политика, экономика, право @society-pel
Рубрика: Экономика
Статья в выпуске: 6, 2015 года.
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The article presents the research results of the Kuzbass Food Factory, JSC. Based on the results of the study the authors suggest the measures focused on improvement of the marketing policy.
Marketing, marketing strategy, brand, product range, unified view, advertising, enterprise, profitability, market share, sales volume
Короткий адрес: https://sciup.org/14931581
IDR: 14931581
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