The issue of marketing communications
Автор: Kultysheva O.M., Tsykina A.I.
Журнал: Международный журнал гуманитарных и естественных наук @intjournal
Рубрика: Экономика и управление
Статья в выпуске: 1-7 (1), 2016 года.
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This article discusses the theoretical basis and the urgency of promoting products and services through marketing communications. The aim is to study the concepts «marketing communication», «communications treatment» and analysis of the properties, methods and functions of different types of marketing communications based on the analysis of domestic and foreign sources. Article Submissions may be used in the preparation of specialists in marketing, advertising and public relations.
Public relations, marketing communications
Короткий адрес: https://sciup.org/170184217
IDR: 170184217