The issue of marketing communications

Бесплатный доступ

This article discusses the theoretical basis and the urgency of promoting products and services through marketing communications. The aim is to study the concepts «marketing communication», «communications treatment» and analysis of the properties, methods and functions of different types of marketing communications based on the analysis of domestic and foreign sources. Article Submissions may be used in the preparation of specialists in marketing, advertising and public relations.

Public relations, marketing communications

Короткий адрес: https://sciup.org/170184217

IDR: 170184217

Статья научная