To the question about methodological basis of studying digital culture

This article highlights methodological problems in the study of digital social reality, as well as digital everyday life. The transition to the Internet of things and practice human be a challenge to anthropological methods of determining the nature and limits of human, so inevitably it becomes important to perform methodological grounds of the project of digital anthropology, as well as the specifics of the anthropological approach to the analysis of the digital society. In particular, a postmodern interpretation of the concept of "masses" is proposed, and the mechanisms of producing a new subjectivity and modern social epistemology are investigated.