On the issue of mobilizing citizens to preserve traditional values

The article analyzes the current socio-political and socio-cultural conditions and the reasons for the need to consider the concept of «mobilization» in a broad context. It is emphasized that the reorientation of citizen's consciousness in the adoption and cultivation of Western values, including consumer culture, hedonistic lifestyle, gay parades, etc., as well as the financial stratification of society, has changed the current course of cultural development of our country, destroying its multidimensional solidity. At the same time, the need for a special military operation and the call for partial mobilization revealed the need to empower the heads of subjects with additional powers, caused the Russian people to reassess socio-cultural values and awareness of the need to transform the socio-cultural space of the country, in which local governments should play a key role.