How video advertising influences consumers

The article is devoted to the impact of video content on users on social networks and other modern communication channels. The format of transmission and dissemination of information in modern media has undergone major changes since the advent of video. Having discovered a new mechanism for influencing consumers, which includes many new features, experimentation with the format of video advertising and its visual component has become a reality. At the moment, video content and providing information to users has many forms and strategies. In the modern world, video is the most effective and convenient way to transmit information, and also occupies a leading position among technologies for creating, recording, processing and reproducing.