Map of brand JSC "Sakhabult"
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The article deals with the structural elements of the concept of "brand". Describes the concepts of brand essence, brand platform, brand positioning, brand identity, brand association, brand image on the example of JSC "Sakhabult. Analyzes the brand map of OJSC Sakhabult.
Brand, brand platform, brand association, brand image, brand positioning
Короткий адрес: https://sciup.org/140281986
IDR: 140281986
Статья научная
