E-sports as a business

With the development of the sports industry, the shift to sporting events staginess, the desire for commercialization and, simultaneously with the high growth of information technologies, a transformation of all types of sports activities is observed. Against the backdrop of events, e-Sports received an impetus to develop as a business. This paper briefly highlights the e-sports industry, its fragmentation and diversity, giving examples of the most popular games, the main parties involved in this industry: players, teams, organizations, leagues, publishers. Considering e-Sports as a business, the authors note the exceptionally accelerated life cycle of the product, the possibility of working on a franchise, the variety of potential business partners, as well as the prospects for investing in this industry. It is concluded that e-Sports as a business will develop at a rapid pace.