Clipmaking as new channel for communication on example of “Samsung” company
Автор: Maksimova T.N., Sudakova T.V.
Журнал: Форум молодых ученых @forum-nauka
Статья в выпуске: 5-2 (21), 2018 года.
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In this article communication with consumers is analyzed on the example of “Samsung” company, which has its channel on YouTube and shares video advertisements. Methods of inserting products into music videos are discussed, given techniques are observed, video advertisement strategy is evaluated.
Internet, video, advertisement, promotion, video content
Короткий адрес: https://sciup.org/140282762
IDR: 140282762
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