Key areas for improving the motivation system in the scientific and pedagogical environment

This review explores key areas for improving the motivation and personnel management systems in higher education institutions. The focus is on modern motivational methods, including flexible compensation schemes, non-material incentives, psychological aspects of engagement, and the digitalization of HR processes. The author analyzes tools such as KPIs, bonus systems, recognition programs, mentoring, and international mobility, highlighting their role in enhancing productivity and retaining talent. A significant part of the study is devoted to digital technologies, such as artificial intelligence, Big Data, and LMS platforms, which are transforming traditional HR processes, making them more efficient and adaptive. The risks associated with implementing new methods, including evaluation subjectivity and resistance to change, are also examined. The review further covers corporate culture development, employee engagement, and work-life balance support, which contribute to a comfortable work environment and increased staff loyalty. Examples of best practices from leading global universities, such as Harvard, Stanford, and ETH Zurich, are provided. The final section discusses long-term planning strategies and partnerships with businesses, enabling universities to remain competitive in the context of education globalization. The material is based on up-to-date research and practical case studies, making it a valuable resource for administrators and HR professionals in higher education.