Key features and directions of production activity at the stage of the project development of audiovisual work

The article reveals the theoretical and practical aspects of the producer activityat the stage of development of the project of an audiovisual work. It considers indetails the order of actions and the range of duties of the producer at the stage ofproject development, the specifics of working with the idea of a future audiovisualwork depending on the chosen genre and target audience. Based on the analysis ofthe key goals and objectives of the work of the producer in the preparatory period,a number of recommendations are given aimed at improving and increasing theeffectiveness of producer activity.