Cognitive technologies of development, translating and perception of conceptual systems of multimodal interaction participants

The article deals with the cognitive technologies and translating techniques, as well as the literal perception and construction of conceptual systems of participants of TV political talk shows in the process of multimodal interaction. It is shown that cognitive technologies and techniques aim at effecting the processes of acquiring, assimilating and storing the human knowledge in different forms within a personal conceptual system which is formed in the human consciousness in the process of the reality being mentally acquired. The communication between TV political talk show participants is based on such effect. The basic intention of such communication is translating and construction of conceptual systems of participants of TV political talk show in multimodal interaction. It is realized with the help of verbal and non- verbal cognitive factors which are actualized by means of different modalities. The communicants who find themselves in the united media scene of TV political talk show, rather than interactants (actual show participants) are the main objects of the effect. Thus, the authors determine that the interaction of communicants in multimodal communication is possible due to the correspondence of fragments of their conceptual systems.