Quantitative technique of carrying out SWOT analysis in a commercial organization
Автор: Karagyaur M.A., Shipilov N.Yu.
Журнал: Форум молодых ученых @forum-nauka
Статья в выпуске: 1-2 (29), 2019 года.
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The article discusses the modern methods of conducting a system analysis of the factors of the internal and external environment of commercial organizations (SWOT analysis) using the example of Rotaks, a company engaged in the production and installation of PVC structures. A matrix of assessments of the interaction of factors of SWOT-analysis was built, recommendations on minimizing the impact of threats and weaknesses of Rotaks LLC on its strengths and capabilities were proposed.
Swot-анализ, strategic analysis, swot analysis, commercial organization, internal environment, external environment, influence factors, threats, opportunities
Короткий адрес: https://sciup.org/140284693
IDR: 140284693
