Communication trends in the alcohol market on the example of the wine industry

This article examines the current global trends in the promotion of wine products, which will be equally relevant for the Russian wine market. Despite the import substitution policy pursued by the Russian Federation and the introduction of a number of economic sanctions against Russia, we cannot completely ignore foreign trends in the promotion of wine products, as many of them will also be relevant for many Russian consumers. In this article we will look at some of them.