Communicative effects of voice advertisement: how to come back to silence?

The article presents the results of the sociological research held in shopping centers of Barnaul in March 2015. The main criteria of advertisement communicative effects were the following: 1) creating a need in a product, 2) creating a knowledge of a brand, 3) forming an attitude to a product, 4) forming an intention to buy a product of a specific brand, 5) promotion of a product which helps to buy it. From the point of the communication theory, the results of the poll prove the idea that the advertisement is a phatic communication aimed rather to the contact than to the contents. In contemporary philosophy this effect is known as a high intensity noise.