Communicative strategy in multicultural societies

It is proved that the phenomenon of a cross-cultural situation needs to be investigated from the culturological point of view as the main cross-cultural difficulties arise because of a difference of the cultural installations based on the values and norms which are Basic Elements of communication of culture, native for the participant. Therefore effective interaction of individuals of a different cultural origin in modern multicultural society requires training in rules of communication in the course of which the individual learns own and someone else''s communicative standards in their relativity. At the same time he will create ability to the standard flexibility assuming knowledge of standards of other culture participants of communication, ability to a self-reflection, and in general - cross-cultural identity which represents not simple addition of identities, and other understanding of cultural identity is qualitative.