Marketing concepts in a digital economy

The development of technology and the Internet, the emergence and fast growth of the digital economy became the basis for the emergence of a new direction in the modern concept of marketing - digital marketing. The digital economy implies the use of digital technologies in the implementation of all types of economic relations, which requires a rethinking of marketing as a science, as well as marketing activities in the market. In these conditions the process of marketing transformation into digital marketing is going on and at the moment: expanding the concept of socio-ethical marketing, its tools, methods and strategies.