The concept of image formation based on complex sensory experience and brand distinctness
Автор: Andronova A.A., Andronova N.V.
Журнал: Огарёв-online @ogarev-online
Статья в выпуске: 14 т.11, 2023 года.
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The article presents the author's concept of image formation based on complex sensory experience and brand distinctness. The results of a study of a coffee shop brand as part of testing the author's concept are described.
Image, consumers, sensory experience, brand, distinctness
Короткий адрес: https://sciup.org/147250334
IDR: 147250334
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