The concept of forming a comprehensive diagnosis as an organizational and economic mechanism of competitiveness in agricultural enterprises

Dedicated to the study of the competitive environment, which, in the course of the dynamic development and transformation of the market, forces agricultural enterprises to systematically track changes, analyze their nature and dynamics. It is emphasized that only in this way an enterprise located in a rural area can correctly assess competitors and compare its own capabilities, develop an optimal marketing strategy in terms of profitability, aimed at creating and maintaining its own competitive advantages.