The concept of “fashion” in R. Scott's film “The house of Gucci”

The article analyzes the concept “FASHION” and its actualization in the Film “The House of Gucci” by R. Scott. In the film, it is represented as an element of culture to regulate certain social relations and interactions in the modern society. Related with other social concepts, the concept of fashion reveals the specific features of linguistic and communicative behavior of the modern European cultural patrons. The relevance of problem is determined by the fact that the fashion industry with all its attributes has a great impact on the way of life of modern individuals in the socium.