Concept features of political marketing and its functions in development of Russian society
Автор: Tkachenko Andrey Nikolaevich
Журнал: Теория и практика общественного развития @teoria-practica
Рубрика: Политические науки
Статья в выпуске: 6, 2011 года.
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The article is devoted to the consideration of the phenomenon of formation of political marketing in modern Russia. The author pays attention to the consideration of conceptual bases of political marketing and the features of its influence on the processes of modernization of the Russian society. The features of transition of practice of domestic political marketing from a mobilization format into modernization format are defined.
Political marketing, political modernization, power, political processes, political communications, mobilization format, modernization format, political institutes
Короткий адрес: https://sciup.org/14933460
IDR: 14933460
