Conceptual approaches to strategic enterprise management

The article discusses conceptual approaches to strategic enterprise management. It is established that the improvement of the strategic management system is the main path of development. The proposed approaches to the formation of a modern methodological and methodological base for strategic management ensure the acceleration of information and innovation processes in the modern world of economic and production systems, which determines the desire of enterprises to conceptualize and develop an effective apparatus for the behavior of specific objects in modern business conditions. Research indicates that companies can effectively use methodological frameworks to create strategic sets in the current digital environment. This approach focuses on analyzing strategies that foster synergistic change and their effects on business performance. It was found that an attempt to get rid of the shortcomings of the functional and structural approach to defining strategies led to the development of new ideas based on object decomposition. The analysis of the strategic management system has shown that its central link is a strategic set that reflects a certain course or direction of the enterprise. In the presence of a systematic variety of corporate strategies, the formation of a strategic set depends entirely on the considered development features and the specific situations in which various business entities are located.