Conflicting media text: the justification of the problem

The article is devoted to the problem of conflict in the modern journalistic speech. The need for theoretical and practical studies in the field of Kazakh mass media is confirmed by statistical data of the International Fund for Freedom of Speech «Əділ сөз» about the judicial harassment of journalists. Attempts to provide conditional typology of the causes of conflict in the text are made. Specific examples of penetration in speech practice of some Kazakh language publications as circumstances creating a potential conflict situation. The role of linguistic expertise as an instrument of conflict resolution in the media is identified; the conditions and problems of practical application are highlighted. Samples of linguistic research in respect of the disputed text are given. The author stresses the need to improve linguistic and cultural competence of journalists as one of the conditions of quality media.