Retailment competitive position
Автор: Dikanov Maxim Y.
Журнал: Вестник Донского государственного технического университета @vestnik-donstu
Рубрика: Социально-экономические и общественные науки
Статья в выпуске: 4 (55) т.11, 2011 года.
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The concepts of 'competition', 'competitiveness' and 'competitive position' are considered. The author's definition of competitive position of the retailer with a use of consumer evaluation based on the customers' preference rating of the specific commercial network, the status of various products and the saleable product quality laboratory examination has been resulted from analysis of the concepts.
Competition, competitive position, consumer evaluation
Короткий адрес: https://sciup.org/14249582
IDR: 14249582
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