Competitive strategies in the system of intercultural communication interaction

The article discusses competitive strategies in the system of intercultural communication interaction. It has been established that industrial, including joint, enterprises have special relations connected simultaneously with both competition and cooperation, which can be characterized as cooperative and competitive, in which their participants simultaneously act as parties to the agreement and as competitors. At the same time, the main factors affecting the external environment of the enterprise can be considered commodity markets, market infrastructure, integration processes, the state of the environment, state and interstate policy, the intensity of competition, locality of demand, as well as intercultural communication skills. It was found out that the factors of the internal environment that affect the level of competitiveness of enterprises include production, technical, financial, economic, socio-cultural, organizational, technical and administrative conditions, the behavior of the enterprise in a competitive environment. This classification of factors ensures the interconnection of competitiveness assessment. At the same time, increasing the level of production efficiency and access to cheaper resources in the context of intercultural communication activity are highlighted as motivational interests of competitive strategies. In the future, it is necessary to ensure that Russian enterprises acquire independence both in the domestic and foreign markets, which requires the development of appropriate organizational and economic, as well as the foundations of intercultural communication.