Competitiveness and financial instruments for increasing the competitiveness of companies in comparison with PJSC Magnit and X5 Retail Group

In this article, a study was made of the competitiveness of companies in the retail market between PJSC MAGNIT and X5 Retail Group, as well as the effectiveness of the use of financial instruments to increase the competitiveness of companies. Conducted theoretical and methodological aspects of the study of the competitiveness of the enterprise. Factors and tools for increasing the competitiveness of companies are identified.