Competitiveness of the company: essence and evaluation

A lot of works are devoted to the issues of assessing and managing competitiveness, this topic is of interest to both scientists and practitioners. Evaluation of the competitiveness of an enterprise by market participants allows minimizing risks, being confident in their partners, effectively using their resources, successfully developing and receiving additional profit. In this paper, views are considered to determine the competitiveness of an enterprise. Also, an analysis of existing methods for assessing the competitiveness of an enterprise, which is the basis for identifying the strengths and weaknesses of the company and developing recommendations for improving the efficiency of using the competitive potential of the company, was carried out.