University competitiveness on the educational market: strategic approach

The system of higher education in Russia today is characterized by a change in a paradigm. It is conditioned by a shift to the innovative activity caused by the introduction of a new economic model. One more factor to start this change includes some changes in the management structure of the university environment, shift to the entrepreneurial university, development of the competitive level of the university teachers. A university society comes across a number of challenges, among which there is a low motivation and low competitive level of teachers to work under new conditions. The article is aimed at studying the ways to form a competitive university system to function at the educational market. The novelty of the paper can be proved by the fact that in the process of overcoming some new challenges on the way to the new innovative policy appear. There is offered a new paradigm to build a university competitive status connected with a combination of strategic decisions in the sphere of educational programs, students’ activity and development of teachers’ competitive level. The problematic fields and the strategies of their further development are introduced to solve the matter. The most productive ways are changes in educational programs, ways to increase the motivation of students to take part in an innovation activity, development in trends to boost teachers’ activity and competitiveness. Such decisions contribute to realize the innovational strategies of the university development, to the work of teachers and students, to an efficient competitive university environment. The article can be of interest to managers in education, strategic managers, and teaching personnel.