Competitiveness in modern conditions: influence factors, methods of measurement, methods of strengthening

The article is devoted to the study of the issues of competitiveness of an enterprise in conditions of limited financial and raw materials resources. Various factors influencing the competitiveness of an enterprise in the modern economic and political situation are considered. One of the important tasks of management is to strengthen the competitiveness of the enterprise, both at the current moment and in the future. Modern research in the field of enterprise competitiveness and the factors influencing its strengthening are widely presented in scientific articles. The problems of strengthening competitiveness are quite relevant. With the development of technology, the introduction of innovations, and constant changes in the external and internal market conditions, the factors affecting competitiveness are changing not only qualitatively, but also quantitatively. The company needs to see the problem in a timely manner, identify the factors that influenced its occurrence, and find ways to solve it. The purpose of the article is to investigate the interrelation of factors that have a direct impact on the competitiveness of an enterprise, to identify the significance and significance of some of them. The authors independently formulated the objectives of the study and conducted a study of materials on determining the factors affecting the competitiveness of an enterprise in modern conditions. According to the results of the study, the results are summarized and conclusions are formulated.