Competitiveness of university as a result of the development of the system of additional professional education

The article considers the possibility and directions of using the formed system of additional professional education (APE) as a tool for increasing the university's competitiveness. The key approaches to the disclosure of the terms “competition”, “competitiveness” and “competitiveness of university” are defined. A number of specific features characteristic of APE are identified: multilevel in the provision of content services, the openness of the proposed educational services in the field of APE, the need to agree on time frames for the performance of educational services, the need for a large number of teaching staff for the provision of APE services, the frequency of educational services in sphere of APE by time; the importance of the results of the educational process for consumers, the need for the active role of the consumer in the process of planning services in the field of APE and assessing its quality. The problems of functioning of the market of educational services in the sphere of APE affecting the competitiveness of a modern university are formulated. The results and a number of priority directions for the further development of the APE at the Technical University are presented in the framework of the developed medium-term program.